(Source: dirtyprettything)
Hibuk Rishon’s: Abandoned baby | Creative Criminals
“Every years hundred of babies are abandoned in Israel. You can help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep.
SAIT Polytechnic: Get a career | Creative Criminals
SAIT Polytechnic offers hundreds of courses taught by industry professionals. To promote their new campaign they used tri-faced billboards also known as multi-message billboards. The billboards show three rotating advertisements of the same person that is getting older but still has the same job. The catchy slogan reads: Get a career you’ll never want to leave.